We want to help you extend your business to China, and offer a complete solution that enables you to maintain full control over every aspect of your business, without having to worry about the technical details. MiMaii essentially becomes a part or member of your team, whose sole focus is extending your business to China.

To start, our team in New Zealand will learn everything we can about your business and work with you to develop a strategy to successfully launch and grow your business in China. We’ll also take care of the paperwork, making sure the T’s are crossed and the I’s are dotted, so there are no surprises along the way.

With the foundation laid, we’ll launch your business in China, execute the strategy and use our partnerships and sales channels to start selling your products. Our exclusive MaiPay eWallet and Namekiwi ecommerce store allow us to hit the ground running and start pushing your products immediately.

The Chinese market is huge, and the sales and marketing potential is almost limitless, so we’ll continue to work with you to ensure your business grows by measuring results, refining your sales strategy and continuing to increase your market reach.

MiMaii is your gateway to the lucrative Chinese market. We take the confusion, hassle and risk out of accessing one of the largest and fastest-growing markets in the world.

Sales Channels

Mimaii provides access to a range of business channels, including:


Chinese consumers can purchase your products directly through our NameKiwi eStore, as well as two other local stores.


We can provide bulk sales to brick-and-mortar stores in China, including departmental stores, general and specialty stores, major supermarkets and international supermarkets.


We can provide sales to brick-and-mortar stores in China that add further value to your products for resale, such as gift stores, cafés and restaurants, food stores and specialty stores.


Mimaii combines elements of offline and online retail, bring them together to make a new retail experience that not only improves the efficiency of selling and buying, but also improves the shopping experience.

MaiPay eWallet

eWallets have transformed point-of-sale transactions in China and other parts of the world, and the MaiPay eWallet allows your Chinese customers to shop and pay for your products in the most efficient and risk-free way possible.

We enable local Merchants to offers Chinese Tourist to have a similar shopping and payment experience like that at home in China while they are shopping overseas. They will have the option of using the same WeChat Pay convenience as if they are in China. They will pay in Chinese Yuan. The local merchants in NZ will receive their sale of goods and services in their local NZD currency.

Exclusively available to MiMaii’s customers, the MaiPay eWallet allows your Chinese customers to use their existing payment methods, WeChat and Alipay while shopping online, meaning your customers pay in Chinese Yuan while you receive their payment in NZ Dollars.

MaiPay Registered Financial Services Provider FSP 605289 and Financial Dispute Resolution Scheme


Namekiwi is the only website in China that showcases premium New Zealand products for high profile consumers in China. Businesses in New Zealand already have a reputation of providing high-end and quality products, and Chinese consumers are constantly exploring opportunities to get their hands on what local New Zealand businesses have to offer.

Your business will have its own branded area on the Namekiwi site that allows you to sell your products directly to Chinese consumers, as well as increase brand awareness and customer loyalty. The Namekiwi website offers a range of benefits, including social media integration, product support and personalised messages for each of your customers.

Namekiwi allows you to sell your products online directly to Chinese consumers. It’s exclusive to MiMaii’s customers, so you know your products aren’t going to get lost under a sea of competitors.

It is all in the name “NameKiwi”. “na me” means “so very much” in Chinese – it’s like saying “So Kiwi”. Pronunciation is easy – say  “nah-mer” as one word, but quickly, and then add “kiwi” – “nah-mer-kiwi”, which means premium Kiwi products.

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