We want to help you extend your business to China, and offer a complete solution that enables you to maintain full control over every aspect of your business, without having to worry about the technical details. MiMaii essentially becomes a part or member of your team, whose sole focus is extending your business to China.
To start, our teams in New Zealand and Australia will learn everything we can about your business and work with you to develop a strategy to successfully launch and grow your business in China. We’ll also take care of the paperwork, making sure the T’s are crossed and the I’s are dotted, so there are no surprises along the way.
With the foundation laid, we’ll launch your business in China, execute the strategy and use our partnerships and sales channels to start selling your products. Our exclusive MaiPay eWallet and NameKiwi/NameAussie ecommerce store allow us to hit the ground running and start pushing your products immediately.
The Chinese market is huge, and the sales and marketing potential is almost limitless, so we’ll continue to work with you to ensure your business grows by measuring results, refining your sales strategy and continuing to increase your market reach.
MiMaii is your gateway to the lucrative Chinese market. We take the confusion, hassle and risk out of accessing one of the largest and fastest-growing markets in the world.
Sales Channels
Mimaii provides access to a range of business channels, including:
B2C
Chinese consumers can purchase your products directly through our NameKiwi flagship eStore on JD.com, as well as our online retail NameKiwi and NameAussie estores.
B2B
We can provide bulk sales to brick-and-mortar stores in China, including departmental stores, general and specialty stores, major supermarkets and international supermarkets.
We have a global online marketplace where we connect businesses with accurate and transparent marketing information to manage grow on their products and services.
B2B2C
We can provide sales to brick-and-mortar stores in China that add further value to your products for resale, such as gift stores, cafés and restaurants, food stores and specialty stores.
O2O
Mimaii combines elements of offline and online retail, bring them together to make a new retail experience that not only improves the efficiency of selling and buying, but also improves the shopping experience.
Marketing & Branding Channels
MiMaii aligns with the most appropriate and expert marketing and sales agencies from our database of qualified partners, to deliver services including:
Strategic Market Planning
Understand how particular partners would work with you in the Chinese market. Agencies will assess your business in line with their own strengths – providing a pitch to express the potential that could be realised from cooperation.
Campaign Management
Depending upon the goals of the business, partners will enact the strategies selected to deliver accountable results. Be it flash sales or long-term channel development, aligning with dedicated marketing partners ensure you achieve the desired outcome.
Brand Development
Expert understanding of market perceptions and inclinations ensure your brand is presented in the most applicable way to you consumers.
Content Creation & Dissemination
Ensuring businesses have direct control and influence over what is shared about a brand maintains a high level of brand control, plus with local-market copywriting and editorial expertise your message is delivered in the most effective of manners.
MaiPay eWallet
eWallets have transformed point-of-sale transactions in China and other parts of the world, and the MaiPay eWallet allows your Chinese customers to shop and pay for your products in the most efficient and risk-free way possible.
We enable local Merchants to offers Chinese Tourist to have a similar shopping and payment experience like that at home in China while they are shopping overseas. They will have the option of using the same WeChat Pay convenience as if they are in China. They will pay in Chinese Yuan. The local merchants in NZ will receive their sale of goods and services in their local NZD currency.
Exclusively available to MiMaii’s customers, the MaiPay eWallet allows your Chinese customers to use their existing payment methods, WeChat and Alipay while shopping online, meaning your customers pay in Chinese Yuan while you receive their payment in NZ Dollars.
MaiPay Registered Financial Services Provider FSP 605289 and Financial Dispute Resolution Scheme FM5003
NameKiwi eStore
NameKiwi is the only website in China that showcases premium New Zealand products for high profile consumers in China. Businesses in New Zealand already have a reputation of providing high-end and quality products, and Chinese consumers are constantly exploring opportunities to get their hands on what local New Zealand businesses have to offer.
Your business will have its own branded area on the Namekiwi site that allows you to sell your products directly to Chinese consumers, as well as increase brand awareness and customer loyalty. The Namekiwi website offers a range of benefits, including social media integration, product support and personalised messages for each of your customers.
Namekiwi allows you to sell your products online directly to Chinese consumers. It’s exclusive to MiMaii’s customers, so you know your products aren’t going to get lost under a sea of competitors.
It is all in the name “NameKiwi”. “na me” means “so very much” in Chinese – it’s like saying “So Kiwi”. Pronunciation is easy – say “nah-mer” as one word, but quickly, and then add “kiwi” – “nah-mer-kiwi”, which means premium Kiwi products.
NameKiwi 津ICP备18008144号, EDI 津B2-20200063
NameAussie eStore
NameAussie eStore is the Australian counterpart to our NameKiwi eStore, where boutique brands in Australia can showcase and sell their premium products to consumers in China.
As with NameKiwi, your business will have its own exclusively branded area on the NameAussie site for direct B2C sales under your own identity. NameAussie also features social media integration, product support and personalized messages for customers. MiMaii is also available to assist with localization, white labelling, promotion, logistics and payments integration, to offer a truly seamless end-to-end experience.
“NameAussie”, pronounced “nah-mer Aussie” in Chinese, is translated as “that’s so Aussie”. It is a catchy and easily understood tag for our store selling premium Australian products.
